TIPS - Benefits

A "Promotion Bank" for each shopper completely changes the marketing dynamics and offers tremendous flexibility to retailers, manufacturers and third parties to achieve the following:

A true "1-to-1 customer centric marketing"
Deliver different amount of discounts and prices for each item to different shoppers in real time at POS.
TIPS will help retailers and manufacturers' to move away from "one price fits all price & promotion model" to a "customer centric one-to-one price & promotion model"
If Coupon Scanner is implemented in conjunction with TIPS', coupons from 'The Coupon Scanner' are also downloaded to the customers' "Promotion Bank". This will empower the shoppers to control their 'Promotion Bank'.
About 15% of customers of a typical retail store buy up to 70% of their products. TIPS will help retailers and manufacturers to give their best prices and discounts for each item to their best shoppers via their 'Promotion Bank' and encourage them to come back to their store.
Today’s shoppers are extremely demanding. Vast majority of shoppers don’t want to take the additional time or efforts to look for a big sale, browse the internet, look for coupons in newspapers or look for coupons at in-store kiosks. Under TIPS’, consumers don’t have to do anything – don’t have to wait for sale or shop around or look for coupons in newspapers or online or review in-store kiosks - to receive the best possible price from their favorite store or brand – just remain loyal to a store or brand and they will be rewarded. TIPS will automatically deliver the best discounts and prices based on their level of loyalty to a store or brand. TIPS’ makes it easy and convenient for shoppers to save time and money.