Targeted Individual Promotion Software (TIPS)

Targeted Individual Promotion Software (TIPS) creates a "Promotion Bank" for each shopper. Retailers, manufacturers and third parties can load electronic promotions in each shopper's 'Promotion Bank' and define the "Rules of Redemption". TIPS' validates and delivers those electronic promotions to POS in real time.

TIPS' is a real time promotion delivery and management solution that will integrate all retailers, manufacturers' and third party promotions into one platform. TIPS' introduces the practical technology for implementing 'Customer Centric 1-to-1 Marketing'.

Today's Loyalty programs have become a commodity. 86% of consumers carry 2 or more plastic loyalty cards. Everyone who swipes a plastic loyalty card is given the same amount of discount on any item that is on sale, regardless of a customer's level of loyalty to a store or brand.

TIPS will help retailers and manufacturers to truly differentiate their shoppers and give different discounts and prices for each item based on the shoppers buying behavior.

The graphic above shows the flow of offers into the promotions bank. As an option, the customer can add offers into the bank using their personal coupon scanner. After scanning vendor coupons, they are added into the customer’s bank by using one of three touch points:

Connecting the scanner to their home PC and down loading them via a web page
Docking the scanner at a store kiosk
Docking the scanner at a docking station at the POS

The graphic above illustrates the four possible groups of offers the customer can view at their home PC or at a kiosk in the store.

The above graphic above illustrates the delivery of the offers at the POS.